Responsibilities:
- Develop and coordinate business strategic plans and marketing programmes together with related BU and business leaders
- Develop a marketing communications plan including strategy, goals, budget and tactics
- Develop campaign for building user acquisition and for driving usage
- Lead market research and competitor analysis to identify customer needs and trends/opportunities
- Develop strategic direction from market information and create compelling market analysis presentations
- Build and consolidate business intelligence and generate insights of impact to business performance
- Lead marketing efforts across key communication platforms, focusing on awareness building
- Coordinate with internal and external parties to ensure excellent execution of marketing initiatives
- Copy writing and validation of all content
- Build strong relationships with key media contacts, bloggers and KOLs.
- Create PR strategies to increase coverage of the company and the portfolio of brands, both internally and externally.
- Communicate and manage digital agency in project design and implementation
- Develop a media relations plan to maintain strong relationship and connection with key local media
- Implement effective media buying strategies across all campaigns.
- Develop channel marketing strategy in conjunction with key partners
Requirement:
- Bachelor Degree or above in related disciplines
- At least 8-10 years of experience in strategy, hands-on marketing experience in the technology sector or a startup environment
- Strong organizational skills and ability to analyze large amounts of data with strategic mindset
- Demand Generation & nurture campaign creation, execution and measurement experience.
- Digital experiences on A/B testing, online marketing, familiar with banner advertising, eDM, digital analytics and social media channels.
- Excellent knowledge of automated marketing tool like Localytics
- Marketing funnel analysis. Comfortable using data to make recommendations and measure results.
- Ability to manage multiple projects and meeting deadlines.
- You’re a team player but can also work independently, make decisions and are not afraid to work without a safety net
- Excellent communications and presentation skills
- Excellent command of spoken and written English and Khmer
Working Hour: 8:00am-5:00pm
Working Date: Mon-Sat (full)
Salary Range: Negotiation
Allowance: Negotiation
Commission: Have
Public Holiday: Labor Law
Annual Leave: 18day per year
Bonus: Have